Products by Lustra Professional Car Care

Is it possible for a fixture program to produce more results for less money? Locking down a fixture production strategy makes it a reality.

In order to secure the greatest cost savings while ...Read More

Is it possible for a fixture program to produce more results for less money? Locking down a fixture production strategy makes it a reality.

In order to secure the greatest cost savings while generating a quality fixture program, it’s crucial for companies to lock down a fixture production strategy. Many companies have found that producing fixtures overseas has produced dramatic results in budgets while upgrading quality. However, other companies have found that producing fixtures overseas without allocating significant planning have yielded less than optimal results. In either case, qualifying each program is vital to building a sound production strategy.

On the surface, producing a fixture program directly with an overseas manufacturer promises major cost-savings potential. But is it worth the risk? Beneath the surface, hidden costs and pitfalls can ...Read More

On the surface, producing a fixture program directly with an overseas manufacturer promises major cost-savings potential. But is it worth the risk? Beneath the surface, hidden costs and pitfalls can quickly reverse cost savings. This white paper delineates nine hidden costs associated with going direct, ranging from sourcing materials to logistic and fulfillment, and helps retailers better navigate their choices.

A revolution is brewing in the world of B2B marketing. Lack of differentiation, fragmented media, complex regulation and brutal competition has turned decision making into a Rubik’s Cube for corporate ...Read More

A revolution is brewing in the world of B2B marketing. Lack of differentiation, fragmented media, complex regulation and brutal competition has turned decision making into a Rubik’s Cube for corporate buyers of enterprise products and services. To differentiate
themselves in the morass, smart business marketers need to add a magical element to traditional marketing, and leverage their proprietary assets and most experienced talent to fuel their intellectual property. Those who deliver valuable, relevant information in compelling, engaging and even entertaining communications that
make their prospects smarter, stand to power-charge their creative, make meaningful connections and win the day.