DMF Bait Co

Dear Merchandiser of Seasonal or Specialty Items:

Question: What’s the top-selling sporting-goods item at Wal-Mart, Kmart and many more mass merchants?

The answer? It’s not golf balls or protective cups. It’s NIGHTCRAWLERS!

DMF Bait Company has been marketing live bait since 1977. Today, we’re the largest distributor of packaged Canadian Nightcrawlers in the world, with annual sales exceeding 200 million worms. DMF Bait sells between 6 and 8 million fishing worms weekly, April through September. Our live, prepackaged Canadian Nightcrawlers are shipped almost everywhere in the United States.

A few good reasons to stock DMF Bait in your store:

• Live bait sells everywhere. Stores in major cities and suburbs often sell more than those near water because there is little or no competition. The markup on live bait is excellent. Thousands of C-stores, hardware stores and gas stations across America currently sell live bait successfully — and most don’t even offer tackle!

• Fishing worms draw repeat customers. Worms will attract additional customers and virtually guarantee repeat sales. Both the fish and the weather will bring them to your door. Live bait will favorably impact sales of other products as well: beer, pop, water, snacks, chips, cigarettes, ice, etc.

• There are millions of fishermen in the United States — and most use live worms. Our large Canadian Nightcrawlers are typically used for freshwater fish such as Bass, Catfish, Walleye, Perch, Bluegill, and Pike.

In our case, bigger really is better.
DMF Bait Company is the nation’s largest live bait distributor. With an industry-leading packaging and distribution center in Waterford, Michigan, we service 49 states with low prices and uninterrupted supply.

DMF Bait is also a proud winner of “2004 Wal-Mart Vendor of the Year” in sporting goods, and a 2007 awardee of “Michigan Top 50 Companies to Watch.”

Already buying worms?
DMF Bait offers a rare (in our industry) printed and bar-coded container, for easier handling, stocking, and selling. We accept orders by phone, fax, e-mail and EDI, with an industry-shocking 30-day terms. (No COD here.) Plus, we make it easy, letting you deal with just one vendor, at one price.